Local SEO specialist · Dubai & UAE · Since 2019

Your competitors aren’t better.They’re just easier to find.

I get local service businesses to the top of Google Maps the moment nearby customers are ready to buy, and turn that visibility into ringing phones and booked jobs, not rankings on a report. One workshop went from buried past position 20 to 192 calls in 16 days.

  • 6+ yrs local SEO only
  • Dubai & UAE businesses
  • Calls not clicks
Muhammad Jasim, local SEO specialist, smiling 20+ happy clients served since 2019
2019

Working with local businesses across the US and the UAE ever since.

Calls not clicks

Success measured in customers who actually pick up the phone.

One person

You work with me directly. No account managers, no handoffs.

The pattern

You’ve probably paid for SEO before.

And you got a monthly report full of rankings and impressions, and roughly the same number of phone calls as before. That’s the story almost every business owner tells me.

So I start somewhere else: what is one new customer actually worth to your business? Everything works backwards from that number.

Muhammad Jasim, local SEO specialist, standing against a terracotta wall

What I do

Three things decide whether nearby customers find you

Most local businesses are losing customers to one of these, usually without knowing which.

Google Business Profile optimisation

The listing that decides whether you appear in the map results at all, and whether anyone taps “call” when you do. I rebuild it end to end: categories, services, photos, hours and the details Google actually weighs.

You get a profile that ranks in the map pack and earns direct calls.

Local pages that match real searches

Location and service pages written for what people in your area actually type, built for customers first, structured so Google (and AI assistants) can quote them.

You get pages that convert nearby searchers into enquiries.

Reviews & reputation signals

Reviews, NAP consistency, and the trust signals Google uses to decide which business in your area to send customers to, set up as a system, not a one-off.

You get the credibility that keeps you ranked, not just ranked once.

The evidence

What that looks like in practice

Real screenshots from real accounts, with the period each one covers. Nothing here is a mock-up, and nothing here counts up or animates.

192
Calls · first 16 days, Jul 2026
528
Search clicks · up from 220
23.7k
Impressions · up from 11.7k
#1–2
Map grid · from 20+ across Dubai

Case studies

The thinking behind the numbers

Every project starts with finding out what’s actually wrong, which is rarely what people expect.

Pest control · United StatesCS-01

The site was competing against itself

An audit found three problems: pages fighting each other for the same searches, a spammy backlink profile, and content years out of date. We disavowed the bad links, rewrote the content, added a team section, then built a dedicated FAQ page designed to be quoted by AI assistants like ChatGPT and Gemini.

Calls
164 · July 2026
Backlinks
Toxic profile · disavowed
Read the full story →
Skin clinic · DubaiCS-02

We fixed the profile first, then built the website

They had a Google Business Profile and no website. We improved the profile first, then showed them the customers still being missed, and built a site to catch them.

Clicks
108 · first 28 days, from 0
Impressions
2,320 · first 28 days, from 0
Read the full story →

My approach

Business first. SEO second.

Every business is different, so I don’t start with keywords. I start by understanding what you sell, who buys it, and what a good month looks like for you.

A clinic in Dubai came to me with a Google profile and no website. I didn’t sell them a website. I improved the profile first, showed them which customers were still being missed, and only then suggested building one.

Muhammad Jasim, local SEO specialist

About

I got into this by accident, in 2019.

I overheard an SEO consultant talking to a shop owner, went home, and started learning. My first client was my uncle. Since then it’s been clinics, locksmiths, workshops. Businesses like yours.

Read the full story →

“He explained what he was doing in language I actually understood, and he never once promised me something he couldn’t back up. The calls started coming about three months in.”

Portrait of Sami, owner of an auto repair workshop in Dubai
Sami A.
Auto repair workshop · Dubai

In their words

What owners say after we’ve worked together

A few of the people behind the numbers above. Small businesses across the UAE and the US. The kind of work that pays the bills, not headlines.

Questions

The things business owners ask me first

Straight answers on cost, timing and how this works, the same ones I give on a first call, before anyone commits to anything.

How much does local SEO cost?

It depends on where you are starting and what one new customer is worth to you, so I price per project rather than selling a fixed package. After a short call I give you a clear scope and a flat quote before any work begins, with no open-ended retainers and no surprise invoices. Most local businesses fall into a predictable range, and I will tell you honestly if the work is not worth the spend for your situation.

How long until I see results?

Google Business Profile changes can move the map pack within a few weeks. A meaningful lift in calls and bookings usually shows over two to four months, because reviews, consistency and trust signals compound over time. I set that expectation up front and send you the real numbers each month so you can see progress rather than take my word for it.

What makes you different from an SEO agency?

You work with me directly. The person who sells the work is the person who does it. No account managers, no handoffs, no automated report you cannot read. I measure success in calls and booked jobs, not rankings or impressions, and I will happily tell you when the smart move is fixing the profile you already have instead of buying more from me.

Do I need a new website, or can you work with what I have?

Often you do not need a new website at all. A large share of local visibility comes from the Google Business Profile, so I usually start there and only recommend a site once we have proven where customers are still slipping through. When a website does make sense, I build local pages around the searches your customers actually type.

Which types of local businesses do you work with?

Service-led local businesses where a phone call is the goal: auto repair workshops, dental and skin clinics, locksmiths, pest control, home services, contractors and independent restaurants. Most of my clients are in Dubai and across the UAE, and I also work with select businesses in the US. The approach is the same wherever customers are searching nearby with intent to buy.

How do you measure success?

By the numbers a business owner actually feels: calls placed from the Business Profile, direction requests, form enquiries and booked jobs, tracked against where you started. I share Google Business Profile and Search Console data every month in plain language, so you always know what changed and why.

Do you guarantee first-page rankings?

No, and anyone who guarantees a specific ranking is guessing, because Google does not sell or promise positions. What I commit to is doing the work that reliably moves local visibility and, more importantly, calls. If I do not think I can help your business, I will say so on the first call rather than take the project.

What happens on the first call?

It is a conversation, not a pitch. I ask about your business, what a good month looks like, and where enquiries come from today. Then I tell you honestly whether I can help and what I would do first. There is no commitment, and I usually reply within one working day.

Let’s talk

Let’s start with a conversation about your business.

No pitch and no commitment. I’ll ask about your business, tell you honestly whether I can help, and explain what I’d do first.

Let’s talk about your business Usually replies within one working day.